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Growth Avenue

Avenues to Growth – an Introduction

There are many tactics that can be implemented to achieve growth in your business. Listing them right off the hop would be meaningless, because first we must understand your goals.

What is it you are trying to achieve in business? Why are you in business? As Michael Gerber wrote in The E-Myth Revisited, “the problem is not that the owners of small businesses don’t work; the problem is that they’re doing the wrong work.” Gerber has built a career and a successful enterprise on breaking down why most small businesses fail. In my opinion, it is summed up nicely in what Gerber calls the Fatal Assumption.

The Fatal Assumption is: if you understand the technical work of a business, you understand the business that does the technical work. And the reason it’s fatal is it just isn’t true.  The technical work of a business and a business that does that technical work are two totally different things!

Michael Gerber – The E-Myth Revisited, page 13

So, if the reason you’re in business is because you are an expert at the technical work being done in your business, you may be wondering why your dreams and aspirations of growth, wealth, and freedom haven’t transpired as imagined when you took the leap.

Business is complex. There are many facets to successful business, far more than simply “doing the work.”
Understanding that is the first step.
Asking for help is the second step.

Because if you are an expert at the technical work of your business, then is it likely you’ve struggled managing the business which does that technical work.

And growth has possibly eluded you…
Or, at least the potential for growth that your industry may present?

As a former bank lender, and having had several conversations with current bankers over the last half-dozen years since I left banking, the sentiments are the same. One banker was recently describing a client, who was a good client but could be so much better, by saying, “He builds a helluva road, but can’t manage his cash to save his life.”

Change the character to either he or she, and change the activity to almost any technical work. She/He:

  • Builds a helluva road,
  • Installs a helluva wiring system,
  • Designs a helluva house,
  • Welds a helluva bead,
  • Grows a helluva crop,

…the list can go on and on.

Just doing the work will grow your business to a point, but that point is reached when you, as the owner/manager, run out of capacity.

Dr. David Kohl spoke recently in southern Saskatchewan. He described how success requires alignment of your expertise, your capacity, and your market.
Clearly, you have expertise or you would likely not be in business.
If you operate in a market that is hungry for your product or service, then growth is ready for the taking.
Is your capacity is sufficient in ALL areas that need to be covered in order to sustain growth: management, finance, reporting, staffing, logistics, facilities & equipment, etc?
(**Did you notice that facilities & equipment was found at the END of that list?  That is symbolic.)

All too often, the “technician” owners put emphasis on the facilities & equipment because that’s where their expertise is found. It’s why the “technician” owners are more apt to fail. Getting additional equipment is the easy part; managing the cash flow, bankers, and staff is the hard part.

So in this Introduction to the “Avenues to Growth”, we have described that:

  1. You need alignment of your expertise, your capacity, and your marketplace;
  2. You need clarification of your reason for being in business; and
  3. You must define your business goals.

Plan for Prosperity

Over the coming weeks, we will be exploring the Avenues to Growth in greater detail. The explicit certainty in any growth plan is that growth must be intentional. Accidental growth or fortuitous growth is not sustainable unless the owners & management team conduct a postmortem on how and why the growth occured so that lessons can be learned, mistakes not repeated, and good decisions leveraged further in the future.

The other explicit certainty to growth: there are many avenues to get there, none are a straight line, and there is no “Easy Street.”

 

**The featured image is a screen shot from a Google street-view of Fort Wayne, Indiana. In a weird twist of irony, Growth Avenue in Fort Wayne is a dead end street.

balance sheet

Balanced View of the Balance Sheet

Like any piece of business information, the balance sheet is only as useful as the quality and accuracy of the information presented in it. In my experience, the balance sheet either gets too much emphasis or not enough. Too much when a business is not profitable, but always falls back on “Well we (they) have strong equity.” Too little when a young business is in high growth phase and is focused on nothing more than the next expansion opportunity, usually at all costs.

The construction of a balance sheet is quite simple: assets on the left, liabilities plus owner’s equity on the right. As the name implies, the two sides must balance. So when liabilities are greater than the assets, there is negative equity. Yes, you can have negative equity, but not for long unless you have an incredibly patient banker.

When describing the instances above where the balance sheet gets too much emphasis, the focus is clearly on the bottom half of the balance sheet, specifically the long term assets & long term liabilities and the owner’s equity. The equity is usually provided by appreciation of long term business assets, and if the equity is built almost solely on that and not retained earnings (net profit from operations) then there is definitely too much emphasis put on the bottom half of the balance sheet, namely equity.

The top half of the balance sheet is where most of the trouble starts. The top half is where we find the current assets and current liabilities; the difference between the two is working capital. Current liabilities have grown to dangerous levels from ever increasing loan and lease payments, cash advances, and trade credit. When current liabilities exceed current assets, you have negative working capital.

If your balance sheet has negative equity and negative working capital, you are the definition of insolvent, and the next phone you make is likely 1-800-AUCTION.

Ok, so there is equity on your balance sheet, more than enough to cover off the negative working capital. A patient and understanding lender might be willing to help you tap into that equity to “recapitalize” the business.  Do that once if you need to. By the time you’ve gone to that well two or three times, you’re likely closer to needing the classifieds to find a job rather than the next deal on equipment.

Equity doesn’t pay bills. Cash does.

Why punish your cash and working capital by rushing debt repayment to create equity?

Plan for Prosperity

The next time you catch yourself, or anyone else for that matter, leaning hard on the bottom of the balance sheet, namely the equity portion, think long and hard about why the focus is not balanced between the top half and bottom half of the balance sheet.

Not only do the left and right sides of the balance sheet need to balance, but so does the top and bottom.

Contrast

Contrast

Did you ever wonder how so much expansion is going on during what is supposedly challenging economic times?

In this part of the world, in fact in this part of Canada, we are experiencing economic growth that is far less than we’ve enjoyed over the last decade. Government spending has been reduced provincially, and the federal government deficit has grown exponentially; we were teased with drastic changes to our federal business income tax structure; we’re paying higher levels of consumption tax; unemployment has grown; overall confidence has declined.

And yet, we continue to see businesses growing, we see new construction in housing, commercial, and industrial levels, consumers continue to buy new cars and take vacations. On Boxing Day, my thermometer read -32 Celsius but there was a line up outside the doors of the Visions Electronics store prior to their 6am opening. How tough can these times really be?

Notwithstanding the socio-economic challenges that our society faces (none of which I am trying to discount here), behavior would indicate that the “tough times” aren’t as tough as we’re being led to believe.

Contrast the difference between 2 businesses in the same industry: both make widgets, both have sales forces, both face the same challenges of staying relevant in the sleepy industry of widget production.

Company A wants to corner the market and pursues a mission of expansion that leans hard on the idea that “bigger is better,” and expecting it to lead to greater efficiency, sales, and profits. Company A increases debt and increases cash flow spending on capital assets, technology, and marketing to fuel its expansion aspirations.

Company B recognizes the truth in the adage “Innovate or die.” While the widget production industry is sleepy, Company B knows that the status quo is not sustainable. Five years ago, Company B developed a 5 year plan to position itself to be an innovator in widget production. It carefully managed margins and cash flow so as to create a “war chest” of resources.

Which company is building a new production facility in 2018? Which company is at risk of losing not only its market share, but its best people,  to its competitor? Which company will blame the tough economic times for the decline of its business?

The best businesses, and it doesn’t matter which industry they are in, the best businesses plan. They plan for cycles, growth, innovation, and the unforeseen (like the 4 D’s: death, divorce, disability, disagreement.) Businesses that do not plan leave themselves at the mercy of the market, the fickle nature of consumerism, or “tough economic times.”

Plan for Prosperity

Planning, in and of itself, does not guarantee prosperity. Even execution of the best plan does not guarantee prosperity. But in contrast to your competitors who do not plan, who make decisions based on short term perspective and emotion, or who are happy just floating along, there is a clear and obvious line separating the grain from the chaff.

Which side of that line do you want to be on?

Reflection

Reflection

We are now bombarded with headlines, columns, and blurbs about how this is the time to pause and look back over the last year. What went well? What didn’t? Blah, blah, blah…

If you’re not doing this throughout the year, not just now in late December, I have to ask, “Why the hell not?” Do you think a hockey team plays the entire game without checking the scoreboard and the clock regularly? They would be quite surprised to have the final buzzer go off only to find they were losing the game and didn’t make any adjustments that could have led to a win…

No, this column is not like the others that suggest you look back and give thanks. That is, however, good advice and a wonderful practice to follow.

This column suggests that you look for your reflection. It can be seen in places we don’t always look until much time has past, which often leads to difficulty making sufficient adjustments (Ref. the hockey team described above.) Here are a few places where you’ll see your reflection, if you look…

Your Children

As a young man, I was told regularly that I was very much like my dad, right down to the way I walked and talked. I took that as a compliment because I really looked up to my dad. As I matured as a man, I began to see some of his shortcomings and decided I didn’t want to be a mirror of him but a better version instead. I try to emulate his virtues and learn from his faults so that I can be the best dad I can for my two young daughters.

I see strong reflections of myself in my children, especially my oldest. She has perfectionist tendencies, wants to do right by everyone, and is incredibly well spoken for her age. All are qualities I’ve been told would aptly describe me as a toddler. Those might be her worst qualities because on the other end of the spectrum, she has the most beautiful soul: caring, generous, forgiving…I could go on and on. I’ve learned that perfection kills progress and am working on improving my perfectionist tendencies every day. Now I need to learn how to teach her what I’ve learned in this regard.

Your Business

As a solo-preneur, (that’s the phrase I’ve coined to describe me and everyone else who is a solo entrepreneur) I am my business; I am everything in it and for it, from creating and executing the marketing plan to opening the mail. If I’m not working my business, my business is idling in neutral.

In businesses with a team, be that team a family or arm’s-length employees, the team will be an indirect reflection of you as the leader. A motivated and conscientious team is a reflection of an appreciative and fair leader. An apathetic and truant team is a reflection of a harsh and impatient leader.

However, it matters not whether our business is a team or a solo, the drive towards success that is seen in our businesses is a direct reflection of us, the leaders. Our level of engagement in the moving towards our big picture, long term goals will correlate almost perfectly to the results we achieve. My engagement in my business has been challenged in the last half of 2017 as I dealt with a difficult personal issue, and the results show it.

Your Circle

People tend to gravitate to other people of their ilk. It’s natural. Is your circle of friends & contacts positive and optimistic, or negative and pessimistic? By surrounding ourselves with other just like us, we risk getting caught up in an echo chamber where our perspective is never challenged and will never change.

To Plan for Prosperity

Reflection is more apparent than we might think. Yet it is often difficult to recognize. And despite all this, typically the best tool to settle the challenges in business is a mirror.

 

**Credit Where Credit is Due
Last week we shared again that “Cash Isn’t King, It’s the ACE!” This was first heard from Phil Symchych of Symco & Co. management advisors symcoandco.com  and we didn’t provide proper citation or acknowledgement. For this, we apologize. Phil has been a great friend & advisor and we look forward to continued success.

 

Cash Growth and Misplaced Priorities

Cash, Growth, and Misplaced Priority

It’s been said many times by many pundits that “cash is king.” If you are a regular reader of my weekly commentary, you’ll know that I am not one who abides by that line of thinking because Cash Isn’t King. It’s the ACE!

However, GROWTH is King!

Growth is King and Cash is the Ace. What a tandem! It’s no wonder that in Texas Hold ‘Em poker, an Ace-King is known as “Big Slick.”

Recall that growth is not just about size and scale. Growth takes many forms; successful businesses “always grow, and grow all ways.”

The misplaced priority is when business pursues growth (expansion) at all costs, when it puts growth (expansion) above cash. I’ve seen businesses “grow” themselves to the brink of bankruptcy…

In an effort to spread out overhead costs, many businesses are driven to scale up. If rapid expansion is undertaken while in a weak financial position, the business has just been weakened further.

Cash is required to support any expansion plans. Expanding will not fix an insufficient cash position.

To Plan for Prosperity

Expansion plans must be carefully drawn up to ensure sufficient resources are available to support the goal. Expanding with insufficient resources, especially cash, can accelerate the decline of your business.

 

Changing Paths

Changing Paths

Two summers ago, 5 friends gathered to undertake a 2-day back country mountain hike. All the plans were finalized well ahead of time. Everyone invested in proper gear for such an adventure: backpack, drinking water storage, hiking boots, etc. The weather was perfect. The gear lived up to its expectations. No one got hurt. The entire excursion truly was a success.

The best intentions ahead of such a trip were evident, yet preparations had to be made for unpredictable scenarios such as encountering a bear, inclement weather, or getting lost. There is no cell service in the back country…

In this case, everyone was prepared for challenges along the way.

Contrast the story above with a trip into the city, or even a longer trip to location out of province. If it’s a day trip or a short run, as long as there is enough fuel in the vehicle, all you might grab is a jacket on your way out the door. Longer journeys might lead you to give the vehicle a servicing beforehand, fuel it up, and load it with some luggage and possibly snacks for the drive. You know what route you’ll take and you know how long it takes to get there. Off you go…

Along the way,

  • you find your primary gravel road is getting a culvert replaced (forcing a 5 mile detour);
  • you drive through an unmarked rough patch on the highway that causes your coffee to spill on your lap;
  • you come up to a minor collision where the emergency vehicles (tow trucks, police) have slowed traffic which is now backed up one-eighth of a mile;
  • The total drive time of 1 hour (or 2 hours, or 7 hours) other than the 3 points above were “ideal driving conditions” with smooth roads, light traffic, and a tail wind.
  • You arrive at your destination 20 minutes later than planned but safe and sound.

We might describe this story as a terrible excursion where nothing went right. Yet, we did arrive safely, without injury (or worse.)

In the first story, about the mountain hike, the friends were later discussing doing another such trek in the future. It is good for the soul, after all. In that discussion, comments were made about not needing to “over-pack” next time (because the first trip had no significant challenges likes bears or snow.)

In the second story, unforeseen obstacles hindered progress and challenged our perspective of what a successful trip really is.

To Plan for Prosperity

The journeys above are a metaphor for your business.

When tackling something new, it is common to over-prepare. Then if the venture is successful, it is easy to shuck all the preparedness that wasn’t needed the first time around which could put you and your business at significant risk. What in your business is equivalent to running into a bear on a back country mountain path?

Conversely, when setting out on a familiar trek, any glitch (no matter how small) can cause us to get upset, even angry, and wonder “why is this happening to me?” We fail to recognize that we didn’t plan for any contingencies, and left ourselves at risk. What in your business is equivalent to a 5 mile detour, or hot coffee spilling in your lap?

How do you respond when revenue falls short of expectations, or when a key employee resigns? In business, and in life, we have to be willing and able to change paths, sometimes by choice while other times we are forced.

Our ability to adjust is critical to our success.

 

FOUR HANDS MALE AND FEMALE TOAST WITH MUGS OF BEER

Milestones

This is the 150th consecutive Tuesday that I have written and shared this weekly Op-Ed piece. Thank you for reading it each week. I am humbled by the number of subscriptions you have provided.

Truth be told, I almost blew right by this milestone. There is another piece I had written that was ready to be sent. It was only when preparing to load it into the emailing program I use that number 150 came to light. This gives a good opportunity to pause and reflect.

In January 2015, I was starting from square zero by going fully independent in my business advisory practice. I left behind all of the clients and prospects I had at the time to start with a clean slate and a clear conscience.

Here’s some of what I’ve learned over the last 150 weeks.

  1. Right when you think you know something, someone comes along and blows that “knowledge” right out of the water. Hence, one of the mantras I live by: Learn, Unlearn, Relearn.
  2. Success is not defined by how big your investment portfolio is, or how large your business is. As Alan Weiss says, “There Is Always A Bigger Boat™ – stop living by other people’s standards!”
  3. The greatest limiting factor in our businesses is usually ourselves. Our businesses are limited by our vision, our fears, our aversion to the right risk, or our propensity for the wrong risk. Coincidentally, this also applies to our lives.
  4. Far too many businesses continue to make decisions with inaccurate or insufficient information at best… or with emotion & a hunch at worst.
  5. Going by behavior and attitudes, the shift from farming as a “lifestyle” to farming as a “business” still has a long way to go.

What is your milestone in business? How has your business changed over that time? What is the next milestone you see?

To Plan for Prosperity

The path is never clear, there are always obstacles that will cause you to make adjustments. It is safe to say that someone else’s path may not be best for you since it’s their path, not yours, and you’re not them. Choose your path carefully, but give yourself the freedom to choose another when necessary.

  1. Clarify your definition of success.
  2. Establish specific goals that will lead you to success.
  3. Set out tactics to achieve your goals.
  4. Prepare contingencies.
  5. Execute.

I’ve revisited that simple 5-step plan more than once in the last 150 weeks. I expect I’ll revisit it several times more over the next 150. I utilize my business advisor to help me with that process; I am walking my talk…”Do what you do best, and get help for the rest™!”

Cheers to Success!

 

Complex Decision Making

Complex Decision Making

On October 21, 2017, Seth Godin wrote the following:

Decision making, after the fact

Critics are eager to pick apart complex decisions made by others.

Prime Ministers, CEOs, even football coaches are apparently serially incompetent. If they had only listened to folks who knew precisely what they should have done, they would have been far better off.

Of course, these critics have a great deal of trouble making less-complex decisions in their own lives. They carry the wrong credit cards, buy the wrong stocks, invest in the wrong piece of real estate.

Some of them even have trouble deciding what to eat for dinner.

Complex decision making is a skill—it can be learned, and some people are significantly better at it than others. It involves instinct, without a doubt, but also the ability to gather information that seems irrelevant, to ignore information that seems urgent, to patiently consider not just the short term but the long term implications.

The loudest critics have poor track records in every one of these areas.

Mostly, making good decisions involves beginning with a commitment to make a decision. That’s the hard part. Choosing the best possible path is only possible after you’ve established that you’ve got the guts and the commitment to make a decision.

 

With the benefit of hindsight, none of us is ever wrong. We can, without fear of reprisal, predict what just happened 5 minutes ago.

In business, we can not afford to avoid the complex decisions. Leaving it to chance or following the crowd is about as solid of a strategy as allowing “hope” to be your business plan…

In the next breath, we must cut ourselves some slack; large and complex decisions are daunting. It can seem easier to do nothing than to tackle a complex decision and risk making the wrong choice. But, as Godin wrote, “making good decisions involves beginning with a commitment to make a decision. That’s the hard part.”

To Plan for Prosperity

“Paralysis by analysis” is an old adage that accurately and humorously describes our inability to make a decision (and act on it) because we never stop considering different options. We might feel like a failure, or inept, if we don’t get the decision right.

In reality, more opportunities are lost from perfect inaction than there are mistakes made from imperfect action.

Adding Value

Adding Value

To actually add value to your business you must have profit from operations. Every dollar of retained earnings that is left in your business increases the value of your business. Simple concept.

In agriculture, when someone says “adding value” we typically hear “value-added” which means something like processing, milling, refining, etc, etc, etc. Basically we infer that it is anything one or two steps up the value chain that isn’t the actual farming.

At this point, many ears close and minds drift off…

What I’m referring to today is what adds value in your business. It matters not whether your business is production, processing, or any product/service that supports your business, there are aspects where value is insufficient and it is hurting your bottom line.

What Doesn’t Add Value

  • Anything that does not provide an ROI (Return on Investment) above 1:1.
  • Anything that doesn’t provide a measurable and quantifiable improvement to efficiency (which can be translated to ROI.)
  • Anything that uses more cash that it provides.

Examples would be a brand new pickup truck, renting land that (at best) will only break-even, chasing yield to the detriment of gross margin.

What Does Add Value

  • Cash flow and expense management
  • Driving down Unit Cost of Production
  • Empowering your people

Examples would be building and preserving working capital (especially cash), understanding total farm costs relative to production, building a team of competent people who can replace you.

Defining Value

Maybe this is the place to start? How do you define value in your business? What do you see as providing value? For far too many farms, value is centered around land appreciation (a passive boost to equity) and new equipment (a major draw on cash.) Interesting how these two focus points are conflicting in how they affect a business’ financial position…

Does value comes from biggest yield, biggest equipment, biggest acreage base? Or does it come from profit, efficiency, and control?  I might be swimming against the current here, but my vote is the latter…

To Plan for Prosperity

Knowledge is key. Without knowledge, determining value becomes emotional, a guess, or a hunch… To understand value in your business requires an awareness, a level of knowledge, that does not come from gut feel. Your systems for managing the operation and all the financial decisions that go along with it are what will provide the knowledge to help you determine where you are adding value, where you can create value, and where you’re letting value be eroded away…

IMG_0162

It’s Never a Problem Until It’s a Problem

The first time I heard the phrase “it’s never a problem until it’s a problem” was from Elaine Froese. She is a sought after speaker with farm families on the topics of succession and family dynamics. I recall chuckling at the statement because it is equal parts truth and ambiguity.

Elaine uses this phrase to describe issues among family members, those issues we let smolder without drawing attention to the fire in waiting, those situations that irk us but don’t get discussed because we don’t want to create conflict. The statement applies across the board.

Over my career as a business advisor, commercial lender, and bank branch manager, I’ve seen hundreds and hundreds of financial statements, and one thing is consistent: it’s never a problem until it’s a problem.

Between 2007 and 2013, generally speaking, cash flow was not a problem on western Canadian farms: yields were strong, commodity prices were robust, profits were made. Yet anyone who didn’t consider that those boom times wouldn’t last forever likely didn’t prepare for the effects of the cycle turning downward. Those are the businesses who were most likely to make long term decisions based on short term results. Now there is pressure on cash flow from issues such as excess moisture, or as in the case of 2017, drought. As such, cash flow, which wasn’t a problem in the past is now a problem for many.

“The future will always belong to those who see the possibilities before they become obvious to the typical producer.”

Danny Klinefelter

Danny Klinefelter is the recently retired ag economics professor at Texas A&M University, and the founder of TEPAP. His words, if heeded and practiced, will head off most problems before they become problems!

To Plan for Prosperity

Being a visionary isn’t exclusively tied to seeing the future, it also applies to pragmatically looking at the present. Connecting the dots between the present and an objective (meaning realistic and not overly-optimistic) outlook for the future will help us all identify problems before they become problems. Then comes the hard part: taking action.